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DigitalRun Work
DYNOROD – RADIO AD
Dynorod and their agency TVC asked me and Tom Houser to come up with a radio ad and mnemonic. Ours was based on the insight that when things go Pete Tong the first thing you do is curse and when you hear the censor beep on radio you immediately pay attention to their radio.
We later worked with the client on turning it into a viral, after getting a great response from the board of British Gas and their shareholders.
