me@danmountain.com

D&AD New Blood Market stall.

D&AD New Blood showcases the best graduates in advertising, digital media and illustration. Despite all this creative talent the stalls all look the same. prints on the walls, iMacs playing their best projects on loop .  Me and Tom Houser wanted to create a stand where the passing ECDs would stop and take notice of our work in a fun and exciting way, it took blood sweat and actual tears, but we managed to pull it together and create something a bit more special than your average cubicle. For The making of video click here.... Read The Rest →

The Nature of Advertising

During the first term at School of Communication Arts 2.0. We are taught to build systems that help us develop a deeper understanding of the problem and the brief, but before we can do this we need need to understand the environment and context in which Advertising is consumed. The Nature of Advertising

Semiotics in Advertising

Semiotics in Advertising explores the mechanics of visual Language in order to gain understanding in how visual communication works, the juxtaposition of words and pictures form a language that informs our desires, sense of identity and our culture. Semiotics in Advertising takes a brief look at this process in relation to advertising. Semiotics in Advertising

Up There by The Ritual Project

A truely beautiful project by Mother for Stella Artois  Up there captures the lost art of hand-painted advertising, a tradition that is  steadily dying out,…. The documentary tell’s this touching story of art, expertise and craftsmanship involved in this dying artform. Up There By The Ritual Project

Personas

During the first term at School of Communication Arts 2.0. We are taught to build systems that help us develop a deeper understanding of the problem and the brief, one of the systems is learning how to develop insights through the development of personas.  I had the privilege of interviewing Andrew Missingham  the “Head of Ideapreneurship”. I asked him how personas relate to being an Ideapreneur, and how personas give you an advantage in buisiness.  I hope you enjoy the interview (the sound quality isnt the best I promise the next one will... Read The Rest →

We are Lovechild

When you start at SCA 2.0 one of the most exciting bits is the fact you get to name and run your own agency.  The schools model (and strength) lies in the fact that we get to play with real clients on real briefs,  We do this by creating our own agency. The last intake were called BUSK – which is pretty neat, and we were set the challenge of creating a name and logo that represents our intake – we were also given a budget with which to create... Read The Rest →

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